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Shoot to Sell: Make Money Producing Special Interest Videos, by Rick Smith, Kim Miller
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Shoot to Sell is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video. Learn how to successfully create and market videos for carefully researched niche markets, for long-term residual income.
- Sales Rank: #3362082 in Books
- Published on: 2012-10-12
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x .80" w x 5.90" l, 1.23 pounds
- Binding: Paperback
- 352 pages
From the Back Cover
Turn your expertise, hobby, skill, or craft into additional income with Shoot to Sell, the step-by-step, do-it-yourself guide for successfully producing, marketing, and selling special interest videos. Any topic is fair game from fitness, sports, gardening, cooking, and crafting, to children's videos, corporate training seminars, and much more
Advances in technology teamed with the convenience of the internet have made producing, marketing and distributing these niche videos easy and inexpensive. Authors Rick Smith and Kim Miller will show you how you can shoot it once and sell it for years!
- A practical approach is taken to outline how special interest video success can be achieved by anyone, no matter your age, financial situation or level of video experience
- Includes relatable real-world examples and guidance to help you avoid common pitfalls and misunderstandings throughout the entire production process, from start to finish
- Understanding the ins and outs of distribution has never been simpler- skip trial and error strategies and go straight to using a tried and tested system that works
- With little investment in time and money you can set yourself up for success, with lessons on how the fundamentals of niche market research and project planning can make a difference in sales revenue
About the Author
Rick Smith operates Panorama Studios; Kim Miller, videographer, photographer, script writer, video editor, and DVD author.
Most helpful customer reviews
2 of 2 people found the following review helpful.
I'm a bit motivated, but this video producer would have liked different information.
By N. Schale
There is a lot of basic stuff here. If you are new to the video production game this is a decent enough book.
I have over a decade of experience producing videos but have not touched on Special Interest Videos (SIVs). This book spent more than one occasion extrapolating the math: "shoot this video, sell this much a month and get this much per year". Then they would even multiply that by an example if you shot ten of those videos. What I was interested in was the interaction between the video producer (me) and the subject matter expert (person xyz). Repeatedly they mentioned how they prefer a 'buy out' option but never give suggestions/examples/guidelines on that dollar amount. I understand every situation would be unique but given the examples on dollar amounts to be made, this was a key point I was hoping a large chapter would be dedicated to.
I do appreciate how they outline how much a production would cost. There are things a lot of rookies do not consider that are a very real part of budgets. Also the forms in the back can be helpful.
If nothing else. I am more motivated now to pursue a few ideas I have.
1 of 2 people found the following review helpful.
humm
By andy58
I would have given it more stars, maybe but throughout the book the author apologises about how this book couldn't possibly cover this & that and suggests an internet search for more information. Well guess what I would have done that anyway.
0 of 0 people found the following review helpful.
Five Stars
By treasure hunter
Great book for a beginner .
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