Minggu, 29 Juli 2012

[M491.Ebook] Ebook Western European Consumer Perception of a Chinese Brand. an Examination of Huawei, by Jessica Duong

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Western European Consumer Perception of a Chinese Brand. an Examination of Huawei, by Jessica Duong

Master's Thesis from the year 2014 in the subject Business economics - Trade and Distribution, grade: 1,0, Kings College London (Lau China Institute), language: English, abstract: In the last decade China's economic role has changed considerably. The rise of China is concomitant with the emergence of many giant Chinese corporations. Those corporations are dominating rankings of largest companies worldwide. To reinforce their economic position, Chinese companies aspire to build their own global brands, but few have been successful so far. This research paper seeks to provide an in-depth analysis of Huawei's current brand positioning in Western Europe. To what extent has Huawei been able to create a popular brand? How are Huawei's smartphones perceived in comparison to other global smartphone brands? How effective is Huawei's branding strategy? Is the Huawei brand as a Chinese brand encumbered with country-of-origin effects? To answer these questions, the author applied a mixed methods approach comprising of an online questionnaire and interviews, which have been conducted from June to July 2014. The objective of the questionnaire is to depict the big picture of the Huawei brand among Western European consumers, while the interviews aim to explore relevant issues mentioned in the questionnaire. The main findings show that Huawei's brand is not an established brand at the present moment, but rather is in a transitional stage. Huawei is perceived to have smartphones with an appealing design and sophisticated technological components, but overall lacks strong and succinct associations in comparison to other smartphone brand leaders. In addition, the COO impact and isolated branding approaches result in an ineffective brand strategy, which highlights Huawei's need for a precise and consistent brand management.

  • Published on: 2016-02-26
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.27" h x .20" w x 5.83" l, .26 pounds
  • Binding: Paperback
  • 82 pages

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Minggu, 22 Juli 2012

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  • Sales Rank: #3309822 in Books
  • Published on: 1968-06
  • Original language: English
  • Dimensions: 9.50" h x 6.50" w x 1.75" l,
  • Binding: Hardcover
  • 548 pages

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Sabtu, 21 Juli 2012

[K371.Ebook] Download The Good Pharmacist - Characteristics, Virtues, and Habits., by Elliott Sogol, William Kelly

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The Good Pharmacist - Characteristics, Virtues, and Habits., by Elliott Sogol, William Kelly

Are You a Good Pharmacist?

You've heard the phrase before. You may even have said it yourself. And everyone in the profession wants to be one: a "good pharmacist". But what is a "good pharmacist"?

In this book you will discover:
-The general characteristics of the "good pharmacist"
-The virtues and habits that make "good pharmacists" and stand out among their peers
-How to interview, educate, and train student pharmacists to become "good pharmacists"
-If you are a "good pharmacist" and how to become a better one
-What working conditions help "good pharmacists" provide visible patient-centered eare
-The names of some "good pharmacists" and how to nominate others

William N Kelly and Elliott M Sogol share their breadth and depth of pharmacy experience, their research on what it takes to be a "good pharmacist", and reveal how "good pharmacists" provide more than the medication.

If you are a pharmacy educator, a practicing pharmacist, a student pharmacist, or a manager or supervisor of pharmacists, this book is for you.

  • Sales Rank: #592532 in eBooks
  • Published on: 2011-01-06
  • Released on: 2011-01-06
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Good book to read!
By Anh T Ngo
It gives a good insight of all the traits that a good pharmacist should possesses. However, the numbers of people that the author(s) interviewed for the book are so small. The book would be more convincing and appealing if there were a larger sample size of the interviewees which include pharmacists, nurses and patients....

0 of 0 people found the following review helpful.
Worked for my education
By Jamie
Had to purchase for school. Love the ideas. Interesting read for class work

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Selasa, 17 Juli 2012

[G806.Ebook] Free Ebook Prisoner of the State: The Secret Journal of Premier Zhao Ziyang, by Renee Chiang, Adi Ignatius, Bao Pu

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Prisoner of the State: The Secret Journal of Premier Zhao Ziyang, by Renee Chiang, Adi Ignatius, Bao Pu

How often can you peek behind the curtains of one of the most secretive governments in the world? Prisoner of the State is the first book to give listeners a front row seat to the secret inner workings of China's government. It is the story of Premier Zhao Ziyang, the man who brought liberal change to that nation and who, at the height of the Tiananmen Square protests in 1989, tried to stop the massacre and was dethroned for his efforts. When China's army moved in, killing hundreds of students and other demonstrators, Zhao was placed under house arrest at his home on a quiet alley in Beijing. China's most promising change agent had been disgraced, along with the policies he stood for. The premier spent the last sixteen years of his life, up until his death in 2005, in seclusion. An occasional detail about his life would slip out: reports of a golf excursion, a photo of his aging visage, a leaked letter to China's leaders. But China scholars often lamented that Zhao never had his final say. As it turns out, Zhao did produce a memoir in complete secrecy. He methodically recorded his thoughts and recollections on what had happened behind the scenes during many of modern China's most critical moments. The tapes he produced were smuggled out of the country and form the basis for Prisoner of the State. In this audio journal, Zhao provides intimate details about the Tiananmen crackdown, describes the ploys and double-crosses China's top leaders use to gain advantage over one another, and talks about the necessity for China to adopt democracy in order to achieve long-term stability. The China that Zhao portrays is not some long-lost dynasty. It is today's China, where the nation's leaders accept economic freedom but continue to resist political change. If Zhao had survived-that is, if the hard-line hadn't prevailed during Tiananmen-he might have been able to steer China's political system toward more openness and tolerance. Zhao's call to begin lifting the party's control over China's life-to let a little freedom into the public square-is remarkable coming from a man who had once dominated that square. Although Zhao now speaks from the grave in this moving and riveting memoir, his voice has the moral power to make China sit up and listen.

  • Sales Rank: #9619016 in Books
  • Brand: Brand: Tantor Media
  • Published on: 2009-07-13
  • Formats: Audiobook, CD, Unabridged
  • Original language: English
  • Number of items: 11
  • Dimensions: 6.40" h x .90" w x 6.70" l, .32 pounds
  • Running time: 46800 seconds
  • Binding: Audio CD
Features
  • Used Book in Good Condition

Review
"The up-close-and-personal tone of [this] book stands out." ---The Washington Post

About the Author
Renee Chiang is a publisher and the English editor of New Century Press in Hong Kong. As a teacher in Beijing in 1989, she was an eyewitness to the Tiananmen Square crackdown.

Adi Ignatius, currently editor-in-chief of the Harvard Business Review, is an American journalist who covered China for the Wall Street Journal during the Zhao Ziyang era.

Bao Pu is a publisher and editor of New Century Press in Hong Kong.

Norman Dietz is a writer, an actor, and a solo performer. He has also performed frequently on radio and television, and he has recorded over 150 audiobooks, many of which have earned him awards from AudioFile magazine, the ALA, and Publishers Weekly. Additionally, AudioFile named Norman one of the Best Voices of the Century.

Excerpt. © Reprinted by permission. All rights reserved.

Preface

Adi Ignatius

It was an exhilarating moment for China and the world. In late 1987, at the end of a spirited Communist Party Congress that seemed to propel China on a more progressive course, a new team of leaders emerged, led by a preternaturally tranquil man named Zhao Ziyang.

Zhao wasn't an unknown: after an impressive career in the provinces guiding the first, baby steps of China's recovery from Mao Zedong's lethally unsuccessful economic experiments, Zhao had been summoned to Beijing in 1980 and was soon named Premier, responsible for the economy.

Yet now he was being elevated to the most senior position in China's leadership: General Secretary of the Party. Since he was only sixty-eight years old -- a mere child among China's leaders -- he had to deal with an older generation of Party veterans who lacked official titles but nonetheless wielded ultimate authority. But the supreme leader of those octogenarians, Deng Xiaoping, had given Zhao the keys to the republic. It was his time to shine.

Zhao was unlike any previous Chinese leader. When the new inner core, the Standing Committee of the Politburo, appeared at the end of that Congress in 1987 for an unprecedented face-to-face with the international press corps at the Great Hall of the People, Zhao beamed with a relaxed confidence. He seemed to signal that China was ready to join the world, that it had begun a process of transforming not just its economy but also its tightfisted politics.

For the first time in memory, the entire Standing Committee appeared in Western attire, their Mao suits stashed away for this photo op aimed at telling the developed West that China was comfortable on stage. When a reporter commented on Zhao's impressive double-breasted pinstripe suit, Zhao, with a big grin, playfully pulled open the jacket to show off a lapel that indicated: made in China. A new era seemed to be at hand.

Over the next two years, however, things would spin out of control, for China and for Zhao. Missteps on the economy led to a rampant inflation that unnerved China's citizens and opened the door for China's more cautious leaders to seize authority and reimpose central controls.

And then, in April 1989, the Tiananmen protests erupted. By the time they were suppressed, less than two months later, Zhao was out of power and under house arrest in his home on a quiet alley in Beijing. China's most promising change agent had been disgraced, along with the policies he stood for.

Zhao spent the last sixteen years of his life, up until his death in 2005, in seclusion. An occasional detail about his life would slip out: reports of a golf excursion, a photo of his aging visage, a leaked letter to China's leaders. But China scholars often lamented that Zhao never had his final say, that he didn't leave his take on what really happened behind the scenes during the tumultuous years that he was in Beijing and, in particular, in 1989 during the Tiananmen protests, when he stood up to China's conservative forces and lost.

The fact is, Zhao did produce such a memoir, in complete secrecy. This book is the first time it is being made public.

Zhao, it turns out, methodically recorded his thoughts and recollections on some of modern China's most critical moments. He talked of the Tiananmen crackdown, of his clashes behind the scenes with his powerful rivals, of the often petty bickering that lay behind policy making, of how China had to evolve politically to achieve long-term stability.

Somehow, under the nose of his captors, Zhao found a way to record about thirty tapes, each about sixty minutes long. Judging from their contents, they were made around the year 2000. Members of his family say they knew nothing about the project. Zhao produced these audio journals mostly by recording over some low-quality cassette tapes that were lying around the house: kids' music and Peking Opera. He indicated their order by numbering them with faint pencil markings. There were no titles or other notes. The first few recordings, covering Tiananmen and other topics he was eager to address -- like allegations that Zhao had backstabbed his predecessor, Hu Yaobang, when Hu had been forced out of power in 1987 -- seem to have been made in discussion with friends. Their voices are heard on the tapes but have been edited out to protect them and their families' security.

When Zhao finished the recordings after about two years, he found a way to pass tapes to several trusted friends. Each was given only a portion of the total recordings, clearly an attempt to hedge the risk that the tapes might be lost or confiscated. When Zhao died in 2005, some of the people who knew of the recordings launched a complex, clandestine effort to gather the materials in one place and then transcribe them for publication. Later, another set of the tapes, perhaps the originals, was found, hidden in plain view among the grandchildren's toys in Zhao's study. The audio recordings themselves have been returned to Zhao's family, who will decide how they should be preserved. Clips of the recordings will be released to the public upon the release of this book.

Prisoner of the State is a nearly complete presentation of Zhao's recorded journal. The book does not follow Zhao's precise sequence. Some chunks were rearranged and others trimmed to eliminate repetition and for greater readability. For instance, we open with sections that deal with the Tiananmen protests and crackdown of 1989 and with Zhao's many years under house arrest. We begin each chapter with brief editors' notes, in italics, to help set the stage for readers who aren't familiar with what was happening in China at the time. We also have inserted material throughout the book in brackets and footnotes to provide added clarity. Wherever these appear, these are our words, not Zhao's.

Although Zhao gave no instructions as to how or when the materials might be published or otherwise used, he clearly wanted his story to survive. Here's what he says at the start of Part 1, which covers the events leading up to the Tiananmen Massacre of June 4, 1989: "I jotted down some notes about the events surrounding the June Fourth incident because I was worried that I might start forgetting some of the specifics. I hoped that it might serve as a kind of historical record."

What is the significance of this journal? Above all, it is the first time that a leader of Zhao's stature in China has spoken frankly about life at the top. He provides an intimate look at one of the world's most opaque regimes. We learn about the triumphs and failures, the boasts and insecurities, of the man who tried to bring liberal change to China, and who made every effort to stop the Tiananmen Massacre. This is Zhao's version of history, and he perhaps was making his arguments for a future generation of leaders who may revisit his case and decide whether he should be rehabilitated in the memory of the Party, and of the nation.

The power structure that Zhao describes is chaotic, often bumbling. Competing factions rush to win over paramount leader Deng Xiaoping, whose nods of assent or rejection resonate through society as if handed down from an oracle. In this narrative, Deng is a conflicted figure who urges Zhao to move quickly with economic reforms but consistently fights back against anything that seems to challenge the Party's supremacy. He is at times portrayed not as the authority, but as a puppet, subject to manipulation by Zhao or his rivals, depending on who presents his case first. Zhao reflects on comments he made to Soviet leader Mikhail Gorbachev that upset Deng. His assumption, based on years in the inner circle, is that Deng could not have had such a reaction simply on his own: "I have yet to learn who it was or how that person managed to provoke Deng."

The China that Zhao portrays is not some long-lost dynasty. It is today's China, where the nation's leaders accept economic freedom but continue to intimidate and arrest anyone who tries to speak openly about political change. Although the central figures of Zhao's narrative have mostly passed from the scene, the system itself and its habits have not evolved. At the end of 2008, more than three hundred Chinese activists, marking the sixtieth anniversary of the Universal Declaration of Human Rights, jointly signed Charter 08, a document that called on the Party to reform its political system and allow freedom of expression and an independent judiciary. Beijing responded as it always has: by interrogating many of the signatories and arresting some, including prominent dissident Liu Xiaobo.

China is still a nation where the Party's obsession with self-perpetuation drives its public behavior, and where patriotic voices that don't narrowly conform are silenced. That has consequences far beyond the political sphere. In 2003, when the deadly SARs virus began to spread in China, officials initially resorted to form by trying to control the news and cover up the extent of the problem. That lack of candor may have exposed many thousands more to possible infection.

This journal isn't comprehensive. It doesn't deal with Zhao's long and productive career, only the tumultuous three years before he fell from power. Yet his impressive achievements and the reputation he developed are worth remembering.

Zhao's rise to power traces to his success running economic policy in the provinces. Though born in Henan Province, he built his career in Guangdong, where he became Party chief in 1965 at the remarkably tender age of forty-six. Like countless other officials, he was purged during the Cultural Revolution; he was assigned the relatively menial task of being a fitter at the Xiangzhong Mechanics Factory in Hunan Province. Zhao Wujun, the youngest of his four sons (there is also one daughter), worked with him. The family lived in a small apartment nearby with a suitcase in the middle of the living room that served as the dinner table.

Zhao's return from exile shows the high regard Beijing's leaders had for him. As Zhao once described it to friends, in April 1971 the Zhao family was suddenly r...

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0 of 0 people found the following review helpful.
Great insights into modern China, but lacks mention of some key events
By Newton Ooi
The western press is occasionally highlighted with interviews and memoirs of dissidents, activists, and refugees from China. Most however were never anywhere near the locus of power. This book remedies all that. Taken from sources smuggled out of China, this journal represents the thoughts and analysis of one of 20th century China's most powerful leaders, Zhao Ziyang. Zhao rose through the Chinese Communist Party (CCP) from the bottom up as his life spans the entire history of modern China, including the Japanese occupation, Communist revolution, Great Leap Forward, Cultural Revolution, and move towards capitalism. This book focuses on the past quarter century of the 1900's, essentially documenting the political struggles fought at or the near the top of China's government as Zhao and like-minded comrades moved the country towards economic and political liberalization. Zhao recounts numerous conversations and debates, both private and public, related to the inner workings of government. Zhao also recounts the rise and fall of various leaders in modern China.

Reading this book was the first time I have heard of Zhao Ziyang, and the first time I have read of modern China outside of the occasional news articles in Time, the Wall Street Journal, and other periodicals. Therefore, I do not know how much of Zhao's journals are actually included in this book. I say this because for someone whose life and experience mirrors that of China, this work contains no mention of World War 2, the Korean War, the Vietnam War, Sino-Indian relations, and other key episodes in modern China's history. In fact, outside of the occasional mention of Hong Kong's economy, and relations with Gorbachev, there is almost no discussion of foreign policy. There is also minimal mention of education policies, which is surprising given that the Chinese nation has emphasized educational excellence as key to national strength, economic growth, and social progress. Overall, after reading this book I came away with the feeling that Zhao's writings fell into the hands of the US State Department, or the CIA, and was then edited to remove any content critical of the West, American foreign policy, democracy, capitalism, etc... My recommendation, read this book with lots of salt.

1 of 1 people found the following review helpful.
For China Wonks, A Treasure Trove
By Paul Frandano
With all the names, dates, places, meetings and detailed discussions of topics like the provenance of the tag-line phrases "initial stage of socialism" and "socialist spiritual civilization," Zhao Ziyang's posthumously published memoir - and it is surely Zhao who is speaking to us here - is indeed a true China wonk's book, filled with content that will be revelatory to anyone who knows the period and participants. It is above all the most important document by a senior leader operating in a closed political system since _Khrushchev Remembers_, primarily because, like the Tiananmen Papers, it lifts the veil on political life among the handful of decisionmakers in the People's Republic.

And some of this - but not very much - is in the Tiananmen Papers. For the most part, however, Zhao is laying in his own record of events that he personally participated in, leading with the Tiananmen incident of June 1989, but going back to the beginnings of reform and opening, for which Zhao's leadership in Sichuan province (and Wan Li's in Anhui) were seminal in the testing of agricultural reforms that were the foundation of China's present relative prosperity, and forward to an evaluation of China after Zhao's political demise and Zhao's evaluation of the leaders he worked with during nearly a decade at the center of the storm in Beijing.

Throughout, Zhao relies on what must have been a prodigious memory - assisted, almost certainly, by former assistant Bao Tong and other friends and colleagues. It's interesting, though, that Zhao gets some dates wrong (as pointed out by editorial notes by Bao Pu, son of Bao Tong), which suggests that, unlike most other memoirists, he had no documentation to work from and had to rely solely on his own notes and recall. From Zhao we get marvelous glimpses of how petty and preening life at the top was - and almost certainly remains, in a land where Politburo members are treated, except by themselves, as living gods. Moreover, following reports of a meeting between Deng and two other of the "Eight Immortal" senior party elders, Zhao gives a nod to their characterization of Deng's role as an authoritative "mother-in-law" to the Politburo Standing Committee, observing that this was an apt way of describing how the system worked. We also get detailed confirmation of how great a pack of old fools, opportunists, and ideologues were men like Li Xiannian, Bo Yibo, Li Peng, Yao Yilin, Hu Qiaomu, and Deng Liqun. Peng Zhen, the "grinning tiger," on the other hand, comes off rather well (as he does in the Tiananmen Papers, lobbying for the moderate reformer Wan Li to replace Zhao as party chief), as does Hu Qili, who was tossed overboard along with Zhao in May 1989.

Readers will want to know what Zhao, reflecting in his long political exile, ultimately thought of Deng Xiaoping, father of China's modern economy. Zhao provides a balanced appraisal of Deng, filled with gratitude at the opportunities Deng extended to him and at the same time pointing out problems of Deng's making, underscoring the fact that Deng was an economic liberal who wanted to unleash market forces in China but was NEVER a political reformer; instead, Deng was the driving force behind a host of "anti-liberal" campaigns that Chinese and Western analysts like had attributed primarily to Chen Yun, Hu Qiaomu, and Deng Liqun and that created problems and contradictions within the reform movement. Zhao also provides a balanced, sympathetic account of his predecessor as party general secretary, Hu Yaobang, whose great-hearted impetuousness sped him to an early political demise, primarily, in Zhao's estimation, because Hu failed to take Deng's political conservatism and absolutely deference to the Communist Party's political primacy more seriously and immediately.

Specialists will find this book thoroughly engrossing and the voice absolutely authentic. I'm astonished, however, that Simon and Schuster didn't see fit to help specialists and generalists out by including an index. The book does have a very useful 15 pp dramatis personae for which many, like readers of Russian novels, will be grateful. As Zhao's apology, this is a good one, and Zhao gives himself a good deal of credit for China's early advances in economic reform. He should: he was literally at the center of the storm during the seminal years of transformation and held the field against determined political foes. Many of his ideas, bloodied and battered, have been realized or remain in play, continuing to shape the debate particularly about political reform. One hopes that some day Chinese citizens will be able to freely acknowledge their debt to this their great countryman and mention him in the same breath as Deng Xiaoping, whose close colleague, idea man, sounding board, and implementing agent he was for the foundational decade.

1 of 1 people found the following review helpful.
Behind the Silk Curtain
By Tom Keoughan
Zhao Ziyang rose to become Premier and later General Secretary of the Communist Party. Although he now held the most senior position in China's Leadership, he had to deal with an older generation of party veterans who lacked official titles but wielded ultimate authority. Zhao was supreme leader Deng Xiaoping's man and Deng began the process of transforming China's economy.

During the Tiananmen Square protests Zhao felt that the situation was not initially as serious as it later became and advocated defusing tensions by holding a series of meetings with and speeches to the students. Hardliners disagreed and what happened next reads like something out of Shakespeare as elders circled with daggers in their sleeves.

Zhao was cast from power and spent the remainder of his life under house arrest. He was unable to speak with journalists, foreigners or former colleagues. Through it all he kept a secret journal which was smuggled out of China after his death. In it he recounts the transformation and rapid growth of the Chinese economy, Tiananmen Square and his political downfall, and his prescription for the future China. This is a rare glimpse behind China's silk curtain of power.

I read Prisoner of the State: The Secret Journal of Premier Zhao Ziyang immediately after reading Beijing Coma: A Novel and would recommend that other interested readers do the same.

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Senin, 16 Juli 2012

[U159.Ebook] Fee Download The Ultimate Phrasal Verb Book, by Carl W. Hart

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The Ultimate Phrasal Verb Book, by Carl W. Hart

Updated to reflect questions found on the most recent ESL tests, this book presents 400 common phrasal verbs as they are used in everyday English. Phrasal verbs are verbs combined with prepositions or adverbs. Familiarity with phrasal verbs and understanding their use as nouns (breakup, showoff, and many others), or adjectives (spaced-out, broken-down, stressed-out and many others) is essential to ESL students. This book's hundreds of examples in context and hundreds of exercises will be extremely useful to ESL students who are preparing for TOEFL or who simply wish to improve their English.

  • Sales Rank: #26688 in Books
  • Brand: Brand: Barron's Educational Series
  • Published on: 2009-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x 7.75" w x 1.25" l, 1.90 pounds
  • Binding: Paperback
  • 416 pages
Features
  • Used Book in Good Condition

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96 of 98 people found the following review helpful.
Requires hard work, but it's worthy :)
By Xavier
Get ready for a memorable showdown! Prepare to meet write off, check in, chat on, show up, kick back... and even more two-headed creatures that Anglophone people call Phrasal Verbs!
I had sought a textbook specialized in phrasal verbs for a very long time and this one is the first I found that deserves this appellation. You will find tons of phrasal verbs in there, almost 400, among the most popular.
The book is divided in 40 units or so containing a dozen verbs. Quick grammar rules relative to phrasal verbs introduce each unit. Here are treated, little by little, the following issues which are salient characteristics of the phrasal verbs, i.e. What is a particle? Is a particle always separable? How to make the difference between a particle and a "vulgar" preposition? Where is the accentuation of a phrasal verb? Is it possible to find a common abstract notion between some meanings of verbs that share the same particle (e.g. break in, call in, give in)? Yes, you'll have the answers to all these riveting questions!
In each unit, each verb is followed by its inflected forms (gerund, past and participle). Its different meanings are described and you'll see that sometimes the particle of a verb can go from a non-separable state to a separable state depending on the sense given to the verb! A couple of practical examples illustrates each meaning.
Now, exercises! You'll find a lot of them in the book. Five, six, sometimes more per unit, including a recapitulation exercise using verbs that you studied in previous units, so that you can train your memory and check your knowledge.
A unit will take you quite a certain time and sometimes you'll need up to 1 hour 1/2 if you do them seriously. Perhaps my mistake was to try hard to complete a whole unit in one time. Because of that, I admit I felt discouragement from time to time, especially because I had to interrupt my working session for domestic or professional reasons. If you don't get time, make two or three exercises a day and the day after, review the main points and carry on your training.
You'll quickly realize that mastering phrasal verbs is no child's play and requires steady and hard work. But it's a fascinating world and it's so funny to see the power a single particle can have over the meaning of a common verb and hence, over a sentence :)
This book is a premiere. If you already enjoyed it and are looking for a useful complement, buy the Cambridge international dictionary of phrasal verbs, it will give you a pretty thorough overview of the power of these verbs. But I would suggest it for people with at least an intermediate level.

30 of 30 people found the following review helpful.
The best, so far!
By M. Gaggero
If you are serious about learning the English language as a non-native learner, you'll enjoy this book. It covers the subject thoroughly, with a more practical approach than others. I think this book is the best because you learn phrasal verbs in contest, as they are used everyday. An academic approach can be misleading, and useless, for the non-native learner. The approach is very user-friendly, and intuitive. Very good for intermediate and advanced learners.

0 of 0 people found the following review helpful.
Awesome book.
By Amazon Customer
Fast delivery. Awesome book.

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[F851.Ebook] Ebook Juliette Society (Em Portugues do Brasil), by Sasha Grey

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Se eu te contasse que existe um clube secreto, cujos membros pertencem a classe mais poderosa da sociedade banqueiros, milionarios, magnatas da midia, CEOs, advogados, autoridades, traficantes de armas, militares condecorados, politicos, oficiais do governo e ate mesmo o alto clero da Igreja Catolica , voce acreditaria?

Este clube se reune sem regularidade, em um local secreto. As vezes em locais distantes e as vezes escondidos. Mas jamais duas vezes no mesmo lugar. Normalmente, nem mesmo duas vezes no mesmo fuso horario. E esses encontros, essas pessoas... nao vamos enrolar, vamos chama-las do que sao, os Mestres do Universo. Ou o Braco Executivo do Sistema Solar. Entao, essas pessoas, os Executivos, usam os encontros como uma valvula de escape do cansativo e estressante negocio de estragar ainda mais o mundo e criar novas maneiras sadicas e diabolicas de torturar, escravizar e empobrecer a populacao.

E o que eles fazem em seu tempo livre, quando querem relaxar? Deveria ser obvio. Eles fazem sexo.

  • Published on: 2013-01-01
  • Dimensions: .70" h x 6.20" w x 9.00" l,
  • Binding: Paperback

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The Day I Washed My Face in the Toilet, by Brenda Kearns

Wish you could find giggle-inducing tween books for girls?

Tired of young teen fiction that drags you down? Then try...


The Day I Washed My Face in the Toilet

A laugh-out-loud novel that’s perfect for girls and young teens!

All 14-year-old Monica Bloomfield wants is to spend August at a science camp far away from her idiot sister and weird little brother. Trouble is, Monica’s being dragged into the wedding party of her crabby old great aunt who lives in England—and if she wants to earn that science camp, she has to keep her siblings in line for the entire trip, plus convince her crazy Grandma to move into a nursing home pronto. Monica’s determined to succeed, but things start out badly—and go downhill fast.

First, her hyperactive brother overdoses on caffeine right before their eight-hour flight to England. Then a botched wine-tasting party ends so badly that even a policeman is left speechless (and in need of a new uniform). Getting into science camp isn’t going to be easy—especially with a rampaging bull, drunk parrot and the most gorgeous guy in the universe standing in her way.

The Day I Washed My Face In The Toilet is a fast-paced tale about a girl trying to have a positive impact on her world and see social injustices corrected—with hilarious results, and one badly-mangled bridesmaid’s dress.

A Personal Note From The Author:

Unfortunately, I came up with the title of this book—and a pretty big chunk of the plot-line—the day I washed my face in a toilet. In my defense, we were living in the middle of nowhere, and a brutal storm had left us with no hydro, no heat, no lights and no running water for almost a week. I was cold and grimy, and by the fifth day I snapped. I pulled the top off the toilet tank and peered in. The water had been sitting there for days, so it smelled really funky. Also, every chain and bobbly thing in there was covered with a thick layer of (and here, I’m using the scientific term) bleck. Still, I was desperate. So I used the slimy toilet tank water and had what was probably the fastest sponge bath on record.

Sadly, the curry incident happened to me, too. Shortly before I boarded an eight-hour flight from England to Canada, a friend took me out for a huge curry feast. I’d never had curry, and my intestines weren’t sure what to do with the stuff, so they promptly rejected it. I developed a massive case of explosive curry farts. I kept my coat zipped up for the entire flight home, hoping that would hide the smell. It didn’t. Toxic gasses trickled out through the neck of the coat, assaulting me and all of the passengers who were stuck sitting around me. Ironically, the coat made the problem worse, because it made me sweat—I was leaking curry vapors out of every pore of my body. This book is a labor of love—but it’s laced with some of my most cringe-worthy experiences, too!


If you’re on the look-out for great books for girls or young teens—and you don’t need vampires or zombies to make you happy—then this one’s for you!

Want to read more? Just scroll up and click the Look Inside feature on the top left hand side of the page.

  • Sales Rank: #269102 in eBooks
  • Published on: 2015-01-27
  • Released on: 2015-01-27
  • Format: Kindle eBook

About the Author
Brenda Kearns lives in Ontario, Canada, with her seven kids, two cats, and a fat, three-legged Great Dane. Brenda worked as a science teacher until she realized that writing was a lot more fun—and having a home office meant she could work in her pajamas. You can visit her at brendakearns.com.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Hilarious and Touching Story!
By Kimmy's Korner
Don't be deterred by the toilet, this story is a great little book! I absolutely LOVED the author's voice, written in the POV of a sarcastic, witty, self-depreciating teen girl with attitude and spunk. I pictured her as the smart teen on the TV show Modern Family.
Three siblings are shipped off to England for a family wedding. Mom will follow, but in the meantime, the kids will stay with a dotty, old Auntie Mame style grandma with cats, a huge dog and various friends and neighbors who will leave you chuckling and turning the pages. Toilet was a fun, light, read with a darling story and message about banding together to help someone in need.
Kearns did a great job of fleshing out the characters and keeping the pace cracking along. Most enjoyable! Thanks for my weekly laugh.

1 of 1 people found the following review helpful.
laugh out loud at the crazy family fun
By Rodney Carlson
Family members with different personalities, agendas, and quirks! Who couldn’t relate to that? If you haven’t been at odds with your siblings, then you were an only child. Even then you probably had a few tussles with your cousins, your aunt, etc.

Monica is the dependable child. She is obsessed with order and neatness. Her sister the fashion goddess is obsessed with her looks. Her brother the know-it-all is not so much obsessed, as possibly possessed. Mom is counting on Monica to get the three of them to England ahead of her and meet up with the eccentric grandmother.

This is a chance to laugh out loud at someone else’s family drama. This book is written so well that you are transported along with the misadventures, cringe at the misfortunes, and want to chase that crazy brother down.

This was a delight to read and I would recommend it to everyone of any age.

1 of 1 people found the following review helpful.
Laugh out loud!
By M
This is a screechingly hilarious novel told from the point of view of self-centred teenager Monica. I laughed out loud in many places. The plot was water tight and the characters well drawn. You really feel as though you are in Monica's dysfunctional world. An excellent book and one to recommend to teenagers and desperately childish adults like me!

See all 31 customer reviews...

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Kamis, 05 Juli 2012

[E387.Ebook] Download Ebook Born to Buy: The Commercialized Child and the New Consumer Culture, by Juliet B. Schor

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Born to Buy: The Commercialized Child and the New Consumer Culture, by Juliet B. Schor

Marketing targeted at kids is virtually everywhere -- in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created "commercialized children." Ads and their messages about sex, drugs, and food affect not just what children want to buy, but who they think they are. In this groundbreaking and crucial book, Schor looks at the consequences of the commercialization of childhood and provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children.
Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

  • Sales Rank: #104783 in Books
  • Brand: Schor, Juliet B.
  • Published on: 2005-10-18
  • Released on: 2005-10-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.44" h x .90" w x 5.50" l, .64 pounds
  • Binding: Paperback
  • 304 pages

Amazon.com Review
Parents will be tempted to read Born to Buy as a kind of contemporary horror story, with ever more sophisticated marketing wunderkinds as Dr. Frankensteins and their children as the relentless monsters they create. Indeed, it's difficult to avoid feeling overwhelmed by the avariciousness, omnipotence, and ingenuity of the advertising industry Juliet B. Schor portrays when it comes to transforming preschool kids into voracious, 'tude-infused consumers. Intermixing research data with anecdotal illustrations, Schor chronicles the rapid development of a once-shackled industry that now markets R-rated movies to 9-year-olds. The mind boggles at the notion that Seventeen magazine's target readership is now pre-teens. While Schor unearths a surplus of information on the effectiveness of advertising, she's not nearly as adept at proposing effective responses. Reacting to the power and creativity of the consumer culture with politically unfeasible regulation and parental diligence is a little like attacking Frankenstein's creature with torches. Still, Born to Buy is an eye-opening account of an industry that is commercializing childhood with remarkable effectiveness and insouciance. --Steven Stolder

From Publishers Weekly
According to consumerism and economics expert Schor (The Overspent American), the average 10-year-old has memorized about 400 brands, the average kindergartner can identify some 300 logos and from as early as age two kids are "bonded to brands." Some may call it brainwashing, others say it's genius; regardless of how you see it, the approach is the same: target young kids directly and consistently, appeal to them and not the adults in their lives and get your product name in their heads from as early an age as possible. From TV shows and toys to video games, snacks and clothing, kids today, according to Schor, know too much yet understand too little, sopping up subliminal and not-so-subliminal messages of "buy, buy, buy." Drawing on a significant body of research, including interviews with everyone from advertising executives to the kids themselves, Schor exposes what she believes to be a huge cesspool of materialism, consumerism and commercialization that could be, and perhaps already is, leading to a generation of kids with no concept of what is important and truly necessary in life. By offering up her own ideas of what can be done by parents, educators, advertisers and others to lessen these problems, Schor goes beyond uncovering the problem and into the realm of concrete solutions.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"Born to Buy is so grounded in appalling data about both kids and advertising companies, it has the effect of making even the most TV-and-advertising-wary parents among us realize that we haven't been half vigilant enough."
-- Amy Bloom, O, The Oprah Magazine

"An artfully argued, important expose."
-- BusinessWeek

"A wake-up call."
-- Los Angeles Times

Most helpful customer reviews

84 of 85 people found the following review helpful.
Scathing Analysis of Marketing Practices
By Amazon Customer
This book is an extended report on current marketing practices aimed at children and their results. The author begins by noting how marketing practices have changed over the last ten to fifteen years. In the 1970s and 1980s, when many of today's new parents were growing up, laws and industry practices provided some level of protection and privacy for children from the focus of marketing campaigns. Now, however, the gloves are off, and marketing firms shamelessly push everything from junk food to beer, cigarettes, cosmetics, and cars to `tweens, children between the ages of 6 and 12. Schor worked closely with marketing professionals while gathering information for this book so that she could obtain insider views. At the end of the book, Schor notes that these marketers generally feel horrible about what they do and the lengths they go to, but feel they have to continue in order to feed their own families.

The kinds of marketing practices that Schor describes in this book are shocking and outrageous. Many parents have heard of Channel One, an organization that puts TVs in schools for free, but parents may not be aware that in exchange for use of the equipment, administrators agree to force students to watch Channel One program complete with commercials while sitting in their seats and with the volume turned on. But force-feeding commercials to a captive audience of school kids is nothing compared to other current practices, such as having children conduct and even surreptitiously videotape focus-group data from friends at slumber parties that marketers pay them to organize. And then there are the "viral-marketing" campaigns, where kid leaders are sought out because other kids think they're cool, and then paid to convince other kids to buy merchandise, or when college kids are paid to sit in bars and pretend to be ordinary patrons while extolling the virtues of a company's alcoholic beverages.

Schor notes that there are now many ways in which marketing messages are delivered to kids. Kids are exposed to ads through viral-marketing, magazines, and radio. But television advertising seem to be especially hard for youngsters to understand and withstand. Marketers know that if they tell young kids that a product is fun or cool, the kids will pester their parents to get it, and they more the kids see the ads, the more persistent they will be with the pestering. Internet advertising is also a great problem for children, since young children have great difficulty recognizing which parts of the screen are filled with advertising and which parts with content. Marketers even embed Internet games with logos and ads, so that the ads are inseparable from the content.

One result of all this exposure to advertising is that kids these days are more heavily into consumerism than ever before. Schor cites a 1997 time use survey in which it was found that American children now spend, on average, two and a half hours each week shopping, which is twice as much time as they spend reading or going to church, and five times as much as they spend playing outdoors. They are extremely brand conscious with their clothing choices, even well before their teenage years. Schor attempted to find how down-shifting families dealt with all these commercial influences on their children, but found that it was extremely difficult to locate down-shifters with children- -apparently, having children in the house who are so exposed to marketing campaigns makes it difficult to avoid over-consumption.

To see how modern hyper-consumerism is affecting children, Schor conducted a research survey among kids in downtown and suburban Boston. She found that the marketing pitches are causing serious harm to children's well being. Advertisements for junk food, sweets, and soft drinks are feeding the obesity epidemic among our children, and the kids who watch the most TV are the ones getting the fattest. Heavy TV watchers also tend to have the greatest number of behavior problems, they have problems getting along with their parents, and they cannot seem to find satisfaction with life, no matter how much they buy. In contrast, in another study conducted by Thomas Robinson in San Jose, California, it was found that children whose TV watching was reduced also reduced their requests for products advertised on TV.

This book is clearly written and very well researched. Sources are cited through endnotes found at the back of the book (but not numbered explicitly in the main text). There is also an extensive bibliography and index. At times, the text can be rather heavy and overbearing, as Schor buries the reader in fact after depressing fact, so it's not exactly a fun book to read. Nevertheless, the material is extremely important for all of us, parents or not.

45 of 50 people found the following review helpful.
I'm convinced.
By Christopher Carstens
I'm a practicing child psychologist, and I have followed the media and their impact on children for a number of years. I found Dr. Schor's arguement accurate and convincing. I think the book is a must read for parents seriously concerned about the way big advertising is socializing their kids.

By the way, I recommended the book to my book club -- all men, mostly with children. Me, a child psychiatrist, a lawyer and a bunch of engineer types. Not a group for "chick books." We thought it was one of the best we've read in a couple of years.

21 of 23 people found the following review helpful.
Highly Captivating; A Must-Read for Parents!
By Kirsten Crase
It is no secret that children today wield more consumer power than ever, and that marketers have discovered them as one of the most profitable niches. But what is the real impact of all of this consumer attention on children?

In her latest book, renowned economist, consumer/family studies expert, and founding New American Dream Board Member Juliet B. Schor argues that this impact is detrimental, and something we ought to be paying much more attention to.

Says Schor, "We have become a nation that places a lower priority on teaching its children how to thrive socially, intellectually, even spiritually, than it does on training them to consume."

Indeed, her documentation of commercialization within schools is truly disturbing. And the results of a survey which Schor administered to a sampling of "tween"-aged children strongly indicate that heavy involvement in consumer culture jeopardizes children's well-being.

Ultimately, Schor argues that we need to take steps to decommercialize childhood, and she lays out several intriguing ideas for how to do so. Highly captivating and packed with vivid examples, this book should be required reading not only for parents but for anyone who cares about the future of our society.

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Senin, 02 Juli 2012

[V136.Ebook] Free PDF Measurement, Design, and Analysis: An Integrated Approach, by Elazar J. Pedhazur, Liora Pedhazur Schmelkin

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Measurement, Design, and Analysis: An Integrated Approach, by Elazar J. Pedhazur, Liora Pedhazur Schmelkin

In textbooks and courses in statistics, substantive and measurement issues are rarely, if at all, considered. Similarly, textbooks and courses in measurement virtually ignore design and analytic questions, and research design textbooks and courses pay little attention to analytic and measurement issues. This fragmentary approach fosters a lack of appreciation of the interrelations and interdependencies among the various aspects of the research endeavor. Pedhazur and Schmelkin's goal is to help readers become proficient in these aspects of research and their interrelationships, and to use that information in a more integrated manner. The authors offer extensive commentaries on inputs and outputs of computer programs in the context of the topics presented. Both the organization of the book and the style of presentation allow for much flexibility in choice, sequence, and degree of sophistication with which topics are dealt.

  • Sales Rank: #310655 in Books
  • Brand: Brand: Lawrence Erlbaum Associates Inc
  • Published on: 1991-05-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.33" h x 2.21" w x 7.43" l, 4.33 pounds
  • Binding: Hardcover
  • 840 pages
Features
  • Used Book in Good Condition

Review

The measurement chapters are very well done....I think [this book is] excellent.
—Contemporary Psychology

A true asset of the book, and a marvelous resource for students and researchers alike, is the extensive citation of relevant references to guide the reader in acquiring additional knowledge on selected topics....an exceptionally readable book, with much to offer as a text for an introductory graduate sequence in research methods and statistics.
—Journal of the American Statistical Association

...the richness of each topical discussion allows exploration in several directions and in depth with the goal of interpreting data (wherever they are found) in an intelligent thoughtful manner. Excellent! It belongs on one's desk within arm's length.
—Perceptual and Motor Skills

...a good and very useful book to have, not in the least because it makes explicit so many obvious but often neglected issues in doing research....a helpful companion for scientists intent on improving their research and assessing the research of others.
—Psychologica Belgica

From the Back Cover
The main premise of this text is to help you become not only proficient in various aspects of research but also to develop the perspective that takes into account their interrelations and interdependencies. Moreover, to help you learn to appreciate the paramount role of theory in guiding the research enterprise.

Most helpful customer reviews

22 of 22 people found the following review helpful.
The Definitive Reference on Statistics for Researchers
By Daniel Moody
This is an essential book for anyone doing advanced postgraduate research (especially PhD level). It is quite heavy reading but is a definitive reference on the use, interpretation and reporting of statistics, including lots of little known information about effect size, sample sizes, statistical power not covered in standard texts.
Best of all, it exposes lots of common misconceptions and mistakes committed in most published research - after reading this book, you will be amazed how often these mistakes are made even in papers published in top journals. You can be pretty sure that if you satisfy the (very rigorous) requirements of this book, that your thesis will get past any examiner!
A statistics book written FOR researchers BY researchers (rather than statisticians)

8 of 11 people found the following review helpful.
good library-builder
By swingreen
We used P&S (as we called it) in our PhD research methods seminar, and I still refer to it from time to time when I need to cite a source in research methodology. The intended audience of this book is definitely academic researchers and PhD students. Although I suppose a master's student with a concentration in quantitative methods might also find it useful.

P&S are comprehensive in their coverage of research methodology, particularly quantitative methods, and associated research designs. I found their chapters on instrument development, construct validation, and experimental designs particularly useful.

I also think P&S stands up well as compared to other similar works, such as Nunally, for instance. I keep both on my shelf, but I find Nunally more useful for cites that require a "rule of thumb" or justification of a particular research decision, while I find P&S more useful for "how to" aspects of research design or explanations of the many various procedures that quantitative researchers encounter in the course of their work.

Overall, I would recommend this book as a valuable addition to the library of any academician or PhD student.

17 of 18 people found the following review helpful.
Broad, comprehensive introduction
By A Customer
This is a very wide-ranging work, covering elements of psychometrics as well as statistics to the level of structural equation models. The book has a nice introductory tone, and should be easily grasped by most graduate students. Some of the information on CFA and SEM is now a bit dated. I smiled when I read the other reviewer's comments about Pedhazur's notable cynicism; I share his cynical view, having seen a multitude of published papers that were just garbage because the analyses were not thoughtful. Pedhazur's cynicism should be seen as a warning, and not taken beyond that, in my opinion.

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